It is sufficient to just have before savvy to work with free CMS engines or use existing Web Services ? Such Russian portals like Tiu.ru offer already finished trading platform, which does not require much time and money. For a few minutes filling out the registration form and submitting information on their company, their products/services and contacts, you get a complete online store with extensive functionality. In addition, the online directories provide an opportunity to show their products the existing large site visitors, not reinforced and given the opportunity to choose the supplier by the purchaser.
If your goal is not just to create a site and make it popular and increase sales, then here are some tips on how to quickly and cost-effectively create and optimize your online store to increase sales and attract clients and partners:
1. make your site or online store with as simple, easy and convenient functionality. The user must at first glance to understand the site and that it should do. Information on the site should display correctly in the correct encoding and be relevant. You should not do section of the site and writing "Section is at the stage of development", if you do not have time for its completion. It is better to add
a section where you will have time to refine it.
2. Choose easy site name. Shops addresses vasya-pupkin-ltd.prodam.shkaf.dsp.ru or odezhda-iz-italii-so-skidkoy. stylniy. second.com lacks credibility and is unlikely to attract visitors.
3. shop Interface must be sold and not finally attention. Do not use GIF animation or overloading the site flash screen savers, it absorbs the Internet traffic and chases the visitor. Do not use bright, contrasting colors with each other. But be sure to post pictures of their products — clients need to know what it looks like what they want to buy.
4. respond Quickly to client requests. Answer all the email clients and do so as soon as possible, the answer is delayed more than 24 hours has a chance to lose a client and lose more rastoropnomu competitor. Work with disgruntled customers and respond to their complaints. At the time made the apology and corrected the situation will make the customer more loyal to you.
5. don't nakrucivajte traffic. News system of traffic exchange, tizernye network, buying links with non-earmarked resources, automatic system startup is all black cheat traffic system, which constantly battle the search system. At one point your site simply banned and he can no longer exist. In addition, nakrucennyj traffic does not turns into real customers and real sales. Content on your website must be unique, don't copy someone else 's, it doesn't bring you success. Create interesting, creative, enabling access to you banner rather than curves banner, deceiving users.
Buy links from dedicated resources, share banners with sites of partners, place the contextual campaigns. These methods will you really potential customers.
At the same time as these tips seem to be quite logical and well-known, most owners of online stores allow simple mistakes when creating and maintaining your online business. Let's take a look at the most common misconceptions that most affect the decrease in sales and the outflow of clients:
1. will not indicate reliable information about the goods – client still will call and all of its terms of reference. Precisely because most sites provide false information, Russian users have a habit of redial store and update information about a product. Evidenced by the statistics of orders made via the portal Tiu.ru: 5th. orders that are conducted through the shopping cart on the portal each month, users send 37th. downloads through the form of a question about a product and does not take into account the number of direct calls to the company.
Price, photo, and up-to-date information about the availability of an item are among the main factors when buying. If a user cannot touch the goods, the availability of photographs with detailed description adds a chance of buying from you at times.
2. Post items as possible the number of headings. Location of prams in the rubric "Planes" gives zero income. In addition, spam, online catalog of their products would lead to deletion of your shop. The correct positioning of the product or service will bring you much more targeted customers and money.
3. make the description of the goods under the search engine is easy to find. Often Internet businessmen feel that SEO will give all customers: sales, known throughout the Internet. Yes, site attendance will grow, but it does not result in a conversion in the purchase. At the same time potential customers are searching for your product and if you make a good description of the goods, they will come to you. Finally, it is the people who decide to buy, not the search robots.
4. additional advertising is evil. Users need to know about your product. One of the most effective ways are commodity informers in targeted sections of portals of goods and services. Widgets appear in search results at the specific request and increase the trust and recognition. Another way is to place on the main online catalog, which also increases the company's brand recognition and indexing by search engines.
5. we all do on their own — support is no longer needed. Support startup directory is very important. Often filling the site content and product placement in the appropriate sections in need of correction. Customer service managers usually respond quickly to your needs and can advise what to do and how to do better. In particular they could help correctly to make the product description, choose the appropriate category for the posting, choose a design for company website, which Tiu.ru statistics drew attention to the 70% more users.
6. Standardization of products bases and automatic unloading via XML is difficult. If your base product is frequently updated with their statuses on the availability and prices, updates using XML binding tool work for you. Use the import capabilities from Excel files and of the most common systems of Yandex. The market that allow you to publish the entire range of your goods in just a few minutes. In doing so, you can upgrade your position with convenient interval.
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